We know that auto enthusiasts are passionate about their vehicle purchases and know exactly what they want. They’re educated and know what the fair price for their purchase is. Then, why is it so difficult to place a factory order or pay MSRP when they find what they’re looking for on a dealer lot? This is the question we’ve asked ourselves time and time again when trying to buy a new car – and it’s what fueled our desire to build MSRPonly.

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All too often, dealers see new car sales as an opportunity to charge an Additional Dealer Markup (ADM), add unwanted and unneeded add-ons or protections plans, and force buyers into using their finance department in order to get a fair price – making the process as cumbersome as it is frustrating and overpriced! While there are fair dealers out there, they’re difficult to find. And we should know, as our team has had to travel out of state many times to find a fair deal. It’s our frustration in the system and our belief that car-buying should be simple that fuels MSRPonly.com.

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MSRPonly only lists dealers that have been vetted and are known to sell ANY new vehicle at MSRP or below with zero hassle. Just because a new car is in high demand and has received good reviews doesn't mean you should be price-gouged by a dealer. Take the hassle and games out of buying a new car. 

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Find your dream car on the lot or factory order it with an MSRPonly-verified dealer. Coming soon!